
What I Learned from Chris Benz in One Unexpected Interview
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Mar 25, 2025

Reza Natsir
Creative Professional at Midtrans
Had a great conversation recently with Chris Benz, CEO of Kemana.com. Honestly, this interview came together on super short notice, so I had to blitz my prep. It wasn't until we were chatting that I realized Chris is a true OG, having been at the forefront of the industry for over a decade, and he was actually there when the Indonesian e-commerce scene was just getting started.
One thing that really stood out to me was his perspective on the current massive shift in e-commerce, especially how brands are now navigating D2C channels. Chris provided a really valuable broader understanding of the current market dynamics. Plus, I can appreciate his sense of humor—we definitely had some unexpected laughs during the interview.
I gotta say, it was an incredible opportunity to pick his brain. It's always inspiring to talk to someone who’s not only seen so much of an industry evolve, but who’s also actively shaping its future. I walked away with a ton of new perspectives on e-commerce, and a reminder of how crucial it is to stay adaptable. Stay tuned for the full content at Midtrans's page.
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