Experience Design background photo

Experience Design

Experience Discovery

Experience Design

What Is Customer Experience (CX)?

It is the result of an interaction between an organization and a customer over the duration of their relationship.

CX diagram
CX diagram

What Is Customer Experience (CX)?

Experience discovery focuses on having a deep understanding of users, what they need, and what they value.

COMPETITIVE ANALYSIS

BENCHMARKING REVIEW

PerSONA RESEARCH

IDEATION

Competitive Analysis

Performing an audit/review of competing websites and apps to establish what makes the service unique–and therefore what attributes need to develop in order to attract the target market.

Competitive Analysis example

Competitive Analysis

Performing an audit/review of competing websites and apps to establish what makes the service unique–and therefore what attributes need to develop in order to attract the target market.

Competitive Analysis example
Benchmarking review example

Benchmarking Review

Evaluating a website or app and documenting usability flaws and other areas for improvement. The evaluation could come from the existing site (if any), or from any competitor sites. This review will generate insights that can be used to improve the experience design.

Benchmarking review example

Benchmarking Review

Evaluating a website or app and documenting usability flaws and other areas for improvement. The evaluation could come from the existing site (if any), or from any competitor sites. This review will generate insights that can be used to improve the experience design.

Persona Research

Researching and creating a representation of behaviour of a hypothesised group of users, unveiling frustrations and pain-points. Personas provide an understanding of users in terms of goals and capabilities.

Persona Research example

Persona Research

Researching and creating a representation of behaviour of a hypothesised group of users, unveiling frustrations and pain-points. Personas provide an understanding of users in terms of goals and capabilities.

Persona Research example
Ideation example

Ideation

Extracting the insight gathered to generate a lot of different design ideas. “Ideation” or the process of idea generation is often used to come up with ideas for possible actions to address customer issues.

Ideation example

Ideation

Extracting the insight gathered to generate a lot of different design ideas. “Ideation” or the process of idea generation is often used to come up with ideas for possible actions to address customer issues.

Experience Design

Experience design is the process of creating products that provide meaningful and relevant experiences to the customers.

CUSTOMER JOURNEY

SITEMAP ARCHITECTURE

WIREFRAME DESIGN

VISUAL DESIGN & PROTOTYPING

Customer Journey

Representing a scenario about using whatever is being designed to carry out a specific task or goal. Demonstrating the way users currently (or could) interact with the service.

Customer Journey example

Customer Journey

Representing a scenario about using whatever is being designed to carry out a specific task or goal. Demonstrating the way users currently (or could) interact with the service.

Customer Journey example
Sitemap Architecture example

Sitemap Architecture

Giving a visual representation of the site’s organisation and how different sections are linked together. It defines how people see, navigate and experience a system of information, and functionality.

Sitemap Architecture example

Sitemap Architecture

Giving a visual representation of the site’s organisation and how different sections are linked together. It defines how people see, navigate and experience a system of information, and functionality.

WIreframe Design

Wireframe Design

Creating low-fidelity design a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose.

Mockup Design

Visual Design & Prototyping

Applying imagery, colour, shapes, typography, and form into mockup and prototype design to enhance usability and improve the user experience. Supporting usability, influencing how the user performs certain interactions and improving the aesthetic appeal of the design

CONTACT US FOR MORE INFO ⋅

Get in Touch

Singapore

31 Boon Tat Street #02-01, Eagles Center, Singapore 069625

+65 3158 2732

Jakarta

WTC 5 Building 3A, Wisma Metropolitan, Jakarta 12920

+62 8131 449 4972

Porto

R. Santa Anastácia 20, 4150-664,
Porto, Portugal

+351 911 052 069

London

22 Long Acre, London WC2E 9LY, United Kingdom

 +44 734 0155 435

Manila

6819 Ayala Ave, Makati, 1227 Metro Manila

+63 917 305 5793

CONTACT US FOR MORE INFO ⋅

Get in Touch

Singapore

31 Boon Tat Street #02-01, Eagles Center, Singapore 069625

+65 3158 2732

Jakarta

WTC 5 Building 3A, Wisma Metropolitan, Jakarta 12920

+62 8131 449 4972

Porto

R. Santa Anastácia 20, 4150-664,
Porto, Portugal

+351 911 052 069

London

22 Long Acre, London WC2E 9LY, United Kingdom

 +44 734 0155 435

Manila

6819 Ayala Ave, Makati, 1227 Metro Manila

+63 917 305 5793

CONTACT US FOR MORE INFO ⋅

Get in Touch

Singapore

31 Boon Tat Street #02-01, Eagles Center, Singapore 069625

+65 3158 2732

Jakarta

WTC 5 Building 3A, Wisma Metropolitan, Jakarta 12920

+62 8131 449 4972

Porto

R. Santa Anastácia 20, 4150-664,
Porto, Portugal

+351 911 052 069

London

22 Long Acre, London WC2E 9LY, United Kingdom

 +44 734 0155 435

Manila

6819 Ayala Ave, Makati, 1227 Metro Manila

+63 917 305 5793