“AI is technically capable of automating 57% of work-related activities. It’s very few jobs that are actually entirely automated away by the current AI and robotics technology that’s out there," said Alexis Krivkovich, a senior partner at McKinsey & Company.

I recently spoke about embracing AI Technologies both internally and externally to stay ahead of competition, at Amazon Web Services (AWS) Regional HQ in Singapore along side our partners AiChat and Ingram Micro.

Alexis is correct regarding the immediate job market but externally for Ecommerce the evidence is clear - AI adoption has already hit urgency levels. Brands that don't implement AI tools will fall behind their competitors quickly, deep into an un-recoverable zone.