Combining Global Commerce Implementation Expertise with Salesforce-Based Business Design Capabilities in the Japanese Market to Expand Support in the Agentforce Commerce Domain

Kemana is pleased to announce that it has commenced a strategic business partnership in the Japanese market with Enmish Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Gihei Kawahara; hereinafter “Enmish”), a company with strengths in consulting centered on Salesforce.

Through this partnership, Kemana’s global commerce implementation expertise, including Salesforce Agentforce Commerce, will be combined with Enmish’s upstream planning and execution capabilities in the Japanese market centered on Agentforce Marketing, fundamentally strengthening the ability to respond to increasingly complex digital commerce requirements.

In Japan, Kemana has also entered into a business partnership agreement with ACROVE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Shunsuke Arai), and will provide services through “Kemana TOKYO,” a joint business base established on March 1, 2026, for the Japanese market.

Kemana TOKYO Press Release: https://acrove.co.jp/news/ecservice/4299/

Background and Purpose

In recent years, the customer experience expected of companies has advanced beyond customer acquisition and CRM initiatives to a stage where purchasing experiences, ordering and payment processes, localization, and after-sales support must be designed and operated as one integrated whole.

In commerce projects involving multilingual and multi-currency support, combined B2B/B2C requirements, external system integrations, and headless architectures, it has become increasingly important to combine upstream planning with implementation capabilities.

Kemana has supported clients in Japan and around the world in the construction and development of eCommerce sites as a certified partner of major commerce platforms, including Salesforce Agentforce Commerce (formerly Commerce Cloud).

On the other hand, in order to expand sales after eCommerce site launches, it has become essential to support sales and marketing activities utilizing Agentforce Service (formerly Service Cloud) and Agentforce Marketing (formerly Marketing Cloud), and strengthening development and implementation capabilities in these areas had become an important challenge.

This partnership serves as a strategic measure to solve that challenge. By combining Kemana’s global technical capabilities and expertise in Agentforce Commerce-based eCommerce site development with Enmish’s strengths in customer understanding, upstream consulting, business design, project execution, and operational support centered on Agentforce Service and Agentforce Marketing, support that begins with marketing initiatives will be expanded into broader customer experiences that also include purchasing and continued usage.

Value Delivered Through This Alliance

Japanese Market Operational Understanding Combined with Global Implementation Expertise

Kemana will lead design and development expertise in commerce implementation, while Enmish will complement project execution and requirements organization unique to the Japanese market, improving precision from planning through implementation.

Integrated Support Across the Entire Customer Journey

Rather than focusing solely on Agentforce Commerce, support will be strengthened through designs that envision integration with Agentforce Marketing, Data 360 (formerly Data Cloud), and Agentforce Service, covering customer acquisition, purchasing, continued usage, and customer support in one consistent framework.

Improved Capability for Complex Commerce Projects

The partnership aims to enhance the ability to address advanced requirements including multilingual and multi-currency operations, B2B/B2C models, headless/PWA architecture, and integration with core systems, payment systems, and logistics systems.

A Support Structure that Does Not Separate Strategy, Implementation, and Operations

By connecting upstream strategy directly to implementation and operations, support will be delivered not merely for system introduction, but for achieving clients’ business results.

Main Areas of Support

• Commerce strategy planning, requirements definition, and implementation support including Agentforce Commerce

• Global rollout support including multilingual, multi-currency, and cross-border commerce

• Architecture design support including headless structures, PWA, and external system integrations

• Integrated customer touchpoint support with future connectivity to Agentforce Marketing, Data 360, and Agentforce Service

• Operational design, improvement proposals, and continuous growth support

Future Outlook

Going forward, both companies will strongly promote the development of joint proposal and joint delivery structures within the Salesforce ecosystem in the Japanese market.

Through this partnership, Kemana will flexibly incorporate Enmish’s deep insight into the Japanese market, upstream consulting expertise, and achievements in the Agentforce Marketing and Agentforce Service domains.

As a result, in addition to its existing strength in globally competitive Agentforce Commerce implementation capabilities, Kemana will begin full-scale deployment in Japan of comprehensive digital commerce solutions that consistently support customer acquisition, promotions, and customer service after implementation.

In particular, for Japanese companies aiming for increasingly complex enterprise requirements and global expansion, the companies aim to enhance the value they provide in the Japanese market as a business partner that supports strategy, implementation, and business growth without division.

Comment from Mr. Gihei Kawahara, Representative Director and President of Enmish Co., Ltd.

"Until now, Enmish has supported clients by integrating sales, marketing, data utilization, and AI utilization centered on Salesforce. In designing and implementing customer touchpoints at a higher level, strengthening commerce capabilities that include the purchasing experience is an important theme.

Through our partnership with Kemana, we will combine our understanding of Japanese business operations and hands-on support capabilities with global commerce implementation expertise to further strengthen support directly linked to our clients’ business growth."

Comment from Chris Benz, CEO of Kemana

"Japan is an extremely important market where high standards are required in both customer experience and quality.

By combining Enmish’s deep understanding of the Japanese market with the commerce implementation expertise we have cultivated, we believe we can provide highly executable support for even more complex and advanced challenges.

Through this partnership, we aim to steadily increase the value we provide to customer companies in Japan."

About Enmish Co., Ltd.

Under the vision of “Creating a society where challenges bear fruit by eliminating information gaps,” Enmish aims to realize a better society by leveraging high expertise and technology.

The company provides integrated support across sales, marketing, data, and AI, covering strategy design, business implementation, and operational establishment in one continuous process.

Its services include implementation and operation of SaaS systems centered on Salesforce, DX consulting, B2B sales and marketing execution support, and internet advertising, contributing to the sustainable business growth of client companies through a wide range of practical solutions.

Company Name: Enmish Co., Ltd.
Location: Ichigo Ebisu Green Glass 7F / 9F, 3-1-1 Ebisu Minami, Shibuya-ku, Tokyo
Established: April 1, 2022
Representative Director: Gihei Kawahara
Business Activities: Strategic planning, business implementation, and operational support utilizing data and AI, centered on sales and marketing domains
URL: https://enmish.co.jp/

About ACROVE Co., Ltd.

Under the mission of “Creating an Orchard for Society,” ACROVE operates two businesses, sales support and M&A, to pass on as many excellent businesses, products, and aspirations as possible to the next generation.

The company simultaneously operates two businesses: the “Commerce Transformation Business (CX Business),” which provides end-to-end support to maximize eCommerce sales using proprietary big data, and the “EC Roll-Up Business,” which conducts M&A and business succession-type M&A aimed at nurturing brands and businesses.

The synergy between these two businesses, enabled by a unique business model rarely seen anywhere in the world, is ACROVE’s strength.

Representative Director / President & Group CEO Shunsuke Arai was selected for Forbes 30 Under 30 Asia 2024 and Forbes JAPAN 30 UNDER 30 2024. ACROVE was also selected for Nikkei Cross Trend “100 Companies Creating Future Markets [2025 Edition]” and Mizuho Innovation Award 2025.2Q.

Company Name: ACROVE Co., Ltd.
Location: 19F, Shinjuku Central Park Tower, 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Established: November 15, 2018
Representative: Representative Director / President & Group CEO Shunsuke Arai
Number of Consolidated Employees: 260 (as of March 2026)
Business Activities: Commerce Transformation (CX) business providing eCommerce sales maximization support with average sales growth of 300%
EC Roll-Up Business achieving 17 M&A deals in approximately three years since launch, including 6 business succession-type M&A deals
URL: https://acrove.co.jp/

For Inquiries Regarding Kemana TOKYO Services and Implementations

For consultations and quotations regarding global eCommerce site development, system replacement, and B2B eCommerce expansion, please contact us through the dedicated inquiry form below.

Kemana TOKYO Contact Page:
https://kemana.com/jp/contact

For Media Inquiries

ACROVE Public Relations
Ms. Oka
pr@acrove.co.jp