Launch of "Kemana TOKYO" through Strategic Partnership with ACROVE

Accelerating DX and global expansion for Japanese enterprises with world-class technology and design trusted by global brands

Kemana is pleased to announce that as of March 1, 2026, it has entered into a strategic business partnership with ACROVE Inc. (HQ: Shinjuku, Tokyo; CEO: Shunsuke Arai; hereinafter "ACROVE"), an e-commerce roll-up company. Together, they have established "Kemana TOKYO" (https://kemana.com/jp/) as a strategic hub for the Japanese market.

Through this partnership, Kemana will leverage ACROVE’s deep insights and extensive network in Japan to provide robust technical support for the global e-commerce expansion of Japanese companies, as well as the market entry of international brands into Japan.

1. Background of the Partnership and New Hub

As an official partner of Adobe Commerce (Magento), Commercetools, Salesforce, and Shopify Plus, Kemana has a proven track record of building complex, large-scale e-commerce platforms for global brands such as H&M, Starbucks, Canon, Lacoste, Sony Entertainment, and KOSE.

Currently, the Japanese market is seeing a surge in demand for system modernization to support global expansion and omni-channel strategies. However, businesses face significant challenges due to a shortage of resources capable of handling high-level technical requirements—such as headless commerce, PIM/ERP integration, and multi-language/multi-currency support.

By integrating Kemana’s world-class development scalability with ACROVE’s sales support expertise in Japan, "Kemana TOKYO" was established to eliminate technical barriers and bring the value of Japanese brands to the global stage.

Featured Interview:

"The Potential of the Japanese Market and the Reason for Partnering with ACROVE" – Interview with Kemana CEO Chris Benz

https://biz.acrove.co.jp/ih_ec/3456/

2. Overview of Kemana TOKYO

Kemana TOKYO offers a one-stop shop for world-class e-commerce design, development, and maintenance for clients in Japan. By utilizing large-scale development centers in Singapore, Manila, Colombo, and Jakarta, we deliver high-quality solutions at an optimized cost, balancing "offshore cost-efficiency" with "rigorous Japan-based quality and project management.

Key Solutions Offered:

• Global Platform Development: Enterprise-level builds using Adobe Commerce, Commercetools, Salesforce Commerce Cloud, and Shopify Plus.

• Rapid Launch with "Optima" Series: Swift and cost-effective B2C/B2B e-commerce deployment via Kemana’s proprietary Magento package solution.

• Advanced Ecosystem Integration: Seamless API integration with MA, CRM, PIM, ERP, and other external systems.

• Headless & Composable Commerce Implementation: Maximizing front-end flexibility to create next-generation UI/UX.

3. Executive Comments

"The Japanese market is strategically paramount within Asia and possesses highly sophisticated technical requirements. It is an honor to partner with ACROVE, a trusted leader in the region, to bring our global expertise and technical prowess to Japanese enterprises. Through Kemana TOKYO, we are committed to making a significant contribution to the global growth of Japanese brands."
— Chris Benz, CEO of Kemana

"The domestic e-commerce market is becoming increasingly competitive. Many businesses are looking overseas for their next growth opportunity, yet global expansion requires world-standard e-commerce construction and operational capabilities. We believe this collaboration with Kemana—one of Asia's top development firms—will drive e-commerce growth by providing global-standard sites with multi-language and multi-currency support. ACROVE remains dedicated to the growth of digital commerce for Japanese companies through Kemana TOKYO."
— Shunsuke Arai, CEO of ACROVE Inc

4. Future Outlook

Through "Kemana TOKYO," Kemana aims to upgrade Japan’s e-commerce infrastructure to a global standard. We will support the international reach of Japanese brands while serving as a gateway for global companies entering the Japanese market, acting as a bridge for digital commerce innovation across Asia.