Client
Tumi
Industry
Luxury
Accessories
Retail
Services
Product Personalization
Premium Customer Experiences
Multi-Select Filters
Social Media Feed
Gifting Options
Live Chat
BACKGROUND
TUMI is a leading brand in premium travel, business, and lifestyle accessories, offering high-quality, innovative, and functional products. From luggage and backpacks to briefcases and accessories, TUMI designs are crafted to enhance your travel experience with durability and style.
BRIEF
TUMI decided to migrate from PrestaShop to Adobe Commerce to enhance scalability, performance, and customer experience. As their business grew, PrestaShop’s limitations became apparent, particularly in handling complex product configurations and providing a seamless customer journey across multiple regions.
Adobe Commerce offered the flexibility, advanced integrations, and robust features needed to support their growing online presence. This migration has allowed Tumi to optimize their platform for both current demands and future growth, ensuring a more streamlined and efficient Ecommerce operation.
GOALS
Kemana undertook a complete new build for Tumi, transitioning their Ecommerce platform from PrestaShop to Adobe Commerce. The objective of this project was to enhance the client’s digital infrastructure and ensure a smoother, more scalable Ecommerce experience.
By moving to Adobe Commerce and selecting Kemana as their Ecommerce Solution Partner, Tumi aimed to improve platform functionality, and required the delivery a high-quality custiomized website within a specified timeframe.
CHALLENGE
Feature Integrations
The project faced technical challenges, notably the complexity of the custom features in the Adobe Commerce framework while aligning it with the client’s specific requirements.
Custom Feature Development
Developing unique features like the Product Monogram and Custom Checkout Success Page required significant customization to ensure a seamless user experience without impacting platform performance.
Extended Development for Custom Modules
Custom features like the Tumi Services and Tumi Difference needed additional development time, requiring close collaboration between the design and development teams to ensure seamless functionality.
Advanced Back-End Customization
Accommodating the multi-select filters and product recommendations required advanced back-end customization to ensure that they worked efficiently within the site's overall architecture.
Creating the Experience
We've added features that transformed how TUMI’s customers interact with the brand online. We focused on personalization, using features like the Product Monogram and Tumi Services to create a more tailored and engaging experience. We streamlined the navigation with a Custom Mega Menu and Category Tabs, making it easier for customers to find what they need.
Product discovery became effortless with integrated recommendations and advanced filters, guiding customers smoothly along their path to purchase. And by optimizing the checkout process with a Sticky Order Summary and Custom Checkout Success Page, we reduced cart abandonment and improved overall customer satisfaction.
The Results
Despite the technical complexities and custom features, the project was delivered successfully. TUMI now benefits from a high-performance, scalable platform that aligns with its brand's premium positioning. The migration not only enhanced site speed and reliability but also improved the overall customer journey, with an intuitive interface that’s easy to navigate and loaded with personalization options.
A Premium, Personalized Experience
With custom features like the Product Monogram and TUMI Services, the site now delivers a high-touch, tailored shopping journey that aligns with the brand’s luxury positioning.
Improved Performance and Scalability
The migration to Adobe Commerce provided a more robust and flexible foundation, supporting faster load times, advanced integrations, and regional expansion.
Streamlined Customer Journey
Enhanced navigation, smarter product discovery, and a frictionless checkout process led to better engagement, reduced drop-offs, and increased customer satisfaction.
