Tumi background banner
Tumi with Adobe
Tumi with Adobe
Tumi with Adobe
Client

Tumi

Industry

Luxury

Accessories

Retail

Services

Product Personalization

Premium Customer Experiences

Multi-Select Filters

Social Media Feed

Gifting Options

Live Chat

Tumi homepage
Tumi homepage
Tumi homepage

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Chris Benz

Chris Benz

Kemana CEO

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Chris Benz

Chris Benz

Kemana CEO

Tumi integration
Tumi integration
Tumi integration

BACKGROUND

TUMI is a leading brand in premium travel, business, and lifestyle accessories, offering high-quality, innovative, and functional products. From luggage and backpacks to briefcases and accessories, TUMI designs are crafted to enhance your travel experience with durability and style.

Tumi mockup
Tumi mockup
Tumi mockup

BRIEF

TUMI decided to migrate from PrestaShop to Adobe Commerce to enhance scalability, performance, and customer experience. As their business grew, PrestaShop’s limitations became apparent, particularly in handling complex product configurations and providing a seamless customer journey across multiple regions.

Adobe Commerce offered the flexibility, advanced integrations, and robust features needed to support their growing online presence. This migration has allowed Tumi to optimize their platform for both current demands and future growth, ensuring a more streamlined and efficient Ecommerce operation.

GOALS

Kemana undertook a complete new build for Tumi, transitioning their Ecommerce platform from PrestaShop to Adobe Commerce. The objective of this project was to enhance the client’s digital infrastructure and ensure a smoother, more scalable Ecommerce experience.

By moving to Adobe Commerce and selecting Kemana as their Ecommerce Solution Partner, Tumi aimed to improve platform functionality, and required the delivery a high-quality custiomized website within a specified timeframe.

CHALLENGE

Feature Integrations

The project faced technical challenges, notably the complexity of the custom features in the Adobe Commerce framework while aligning it with the client’s specific requirements.

Custom Feature Development

Developing unique features like the Product Monogram and Custom Checkout Success Page required significant customization to ensure a seamless user experience without impacting platform performance.

Extended Development for Custom Modules

Custom features like the Tumi Services and Tumi Difference needed additional development time, requiring close collaboration between the design and development teams to ensure seamless functionality.

Advanced Back-End Customization

Accommodating the multi-select filters and product recommendations required advanced back-end customization to ensure that they worked efficiently within the site's overall architecture.

Solutions

Kemana addressed these challenges through a collaborative, iterative approach. The team used a modular strategy for integrating features like Product Recommendations and Multi-Select Filters gradually, ensuring site stability. Rigorous testing at each stage guaranteed optimal performance and user experience. This method allowed the team to deliver tailored, high-quality solutions while maintaining system reliability throughout development.

Solutions

Kemana addressed these challenges through a collaborative, iterative approach. The team used a modular strategy for integrating features like Product Recommendations and Multi-Select Filters gradually, ensuring site stability. Rigorous testing at each stage guaranteed optimal performance and user experience. This method allowed the team to deliver tailored, high-quality solutions while maintaining system reliability throughout development.

Lacoste mockup
Lacoste mockup
Lacoste mockup
Tumi mockup
Tumi mockup
Tumi mockup

Creating the Experience

We've added features that transformed how TUMI’s customers interact with the brand online. We focused on personalization, using features like the Product Monogram and Tumi Services to create a more tailored and engaging experience. We streamlined the navigation with a Custom Mega Menu and Category Tabs, making it easier for customers to find what they need.

Product discovery became effortless with integrated recommendations and advanced filters, guiding customers smoothly along their path to purchase. And by optimizing the checkout process with a Sticky Order Summary and Custom Checkout Success Page, we reduced cart abandonment and improved overall customer satisfaction.

The Results

Despite the technical complexities and custom features, the project was delivered successfully. TUMI now benefits from a high-performance, scalable platform that aligns with its brand's premium positioning. The migration not only enhanced site speed and reliability but also improved the overall customer journey, with an intuitive interface that’s easy to navigate and loaded with personalization options.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Tumi mockup
Tumi mockup
Tumi mockup
CONTACT US FOR MORE INFO ⋅

Get in Touch

Singapore

31 Boon Tat Street #02-01, Eagles Center, Singapore 069625

+65 3158 2732

Jakarta

WTC 5 Building 3A, Wisma Metropolitan, Jakarta 12920

+62 815 900 3638

Porto

R. Santa Anastácia 20, 4150-664,
Porto, Portugal

+351 911 052 069

London

22 Long Acre, London WC2E 9LY, United Kingdom

 +44 734 0155 435

Manila

6819 Ayala Ave, Makati, 1227 Metro Manila

+63 917 305 5793

CONTACT US FOR MORE INFO ⋅

Get in Touch

Singapore

31 Boon Tat Street #02-01, Eagles Center, Singapore 069625

+65 3158 2732

Jakarta

WTC 5 Building 3A, Wisma Metropolitan, Jakarta 12920

+62 815 900 3638

Porto

R. Santa Anastácia 20, 4150-664,
Porto, Portugal

+351 911 052 069

London

22 Long Acre, London WC2E 9LY, United Kingdom

 +44 734 0155 435

Manila

6819 Ayala Ave, Makati, 1227 Metro Manila

+63 917 305 5793

CONTACT US FOR MORE INFO ⋅

Get in Touch

Singapore

31 Boon Tat Street #02-01, Eagles Center, Singapore 069625

+65 3158 2732

Jakarta

WTC 5 Building 3A, Wisma Metropolitan, Jakarta 12920

+62 815 900 3638

Porto

R. Santa Anastácia 20, 4150-664,
Porto, Portugal

+351 911 052 069

London

22 Long Acre, London WC2E 9LY, United Kingdom

 +44 734 0155 435

Manila

6819 Ayala Ave, Makati, 1227 Metro Manila

+63 917 305 5793