Client
Tory Burch
Industry
Fashion Retail
Services
Shop by Look
Compare Product
Free Gift Utilization
Product Share via Social Media
Custom Email Template for Sales Order
BACKGROUND
As Tory Burch continued it’s expansion in APAC the American luxury brand known for beautiful, timeless pieces and rich storytelling, required a global solution partner to launch a new Ecommerce platform. Tory is a fashion designer who draws inspiration from her parents’ effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation.
BRIEF
Kemana was approached by Tory Burch with this exciting new Ecommerce project in mind. With a solid track record of bringing global brands to regional online markets, Kemana embarked on a new venture with Tory Burch, aiming to create an Ecommerce site from the ground up.
GOALS
Driven by the objective of creating an exceptional Ecommerce experience, our project focused on developing a dynamic online platform that aligns seamlessly with Tory Burch’s brand guidelines and seamlessly integrates with their SAP and CRM systems.
CHALLENGE
Throughout the project, we faced several notable challenges, such as harnessing the full potential of the WooCommerce platform to sustain intricate functionalities within the system. Additionally, we prioritized establishing secure connections and applications, enhancing the overall reliability and safeguarding of the platform.
Solutions
To surmount these obstacles, we assembled a highly skilled team consisting of senior Backend and Front End Developers, complemented by a proficient JS Development team. By leveraging their extensive expertise, we successfully fortified the platform’s integration and security measures and ensured its capability to accommodate their desired features.
The Results
With the all new advanced Ecommerce platform in place Tory Burch has solidified themselves a sought after brand with Omni Channel Customer Experience capabilities within the region.
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