Client
Shark Ninja
Industry
Household Appliances
Retail
Services
Shopify Plus Enterprise-grade
Centralized Omnichannel Order & Inventory
Real-time Inventory Synchronization
Manual Workload Reduction
BACKGROUND
SharkNinja is a global product design and technology company behind two leading brands: Shark, known for advanced cleaning solutions, and Ninja, recognized for high-performance kitchen appliances. With a strong presence in markets worldwide, SharkNinja entered Indonesia with the goal of offering consumers an engaging online shopping experience that mirrors the brand’s innovation and functionality.
BRIEF
Wilcon Depot, as the leading home improvement and construction supplies retailer in the Philippines, requires a massive leap in transitioning into the digital world of Ecommerce.
The company needs to provide additional product purchasing options, improved customer service, a quicker and easier shopping experience, and an opportunity for users to purchase products and services 24/7 comfortably and conveniently.
GOALS
The main objective of the project was to strengthen SharkNinja’s presence in Indonesia by building an Ecommerce platform that could expand their market reach and replicate the success of their Australian site. The platform was designed to reflect the brand’s innovative identity and provide a seamless, intuitive, and engaging shopping journey for customers.
Another important goal was to enable SharkNinja to track, measure, and analyze customer interactions through Google Analytics 4, allowing the business to gain deeper insights into user behavior and optimize performance.
CHALLENGE
Throughout the project, SharkNinja Indonesia faced several challenges, including the need to strictly adhere to SharkNinja’s global brand and design standards, requiring thorough reviews to ensure full alignment. Another key hurdle was synchronizing with G-Tech Speedshop, which demanded precise planning and execution to properly integrate product, inventory, and fulfillment processes.
Additionally, issues with payment processing arose when expired Midtrans transactions failed to cancel automatically, necessitating the development of a custom Shopify flow to automate cancellations and maintain accurate inventory updates.
Creating the Experience
The Ecommerce website helped customers acquire various experiences and improved brand awareness to be more competitive in the market since the platform scalability allows us to customize the system based on the business needs.
The Results
The project resulted in a successful launch, with the new Shopify-based platform going live smoothly. This transition not only ensured compliance with Apple's standards but also provided Digimap with a robust, scalable Ecommerce solution that significantly improved the customer experience and positioned the company for future growth.
Catalog, Customer, Order, Content, and Marketing management
Social Media login integration for simplified customer access
Order Management System (OMS) integration
CRM integration for personalized engagement
Payment integration for flexible, secure checkout
Loyalty system to retain and reward customers
Product Labels to support visual merchandising and promotions
Real-time support via live chat and help desk
Automated email marketing
