Client
Shark Ninja
Industry
Household Appliances
Retail
Services
Shopify Plus Enterprise-grade
Centralized Omnichannel Order & Inventory
Real-time Inventory Synchronization
Manual Workload Reduction
BACKGROUND
SharkNinja is a global product design and technology company behind two leading brands: Shark, known for advanced cleaning solutions, and Ninja, recognized for high-performance kitchen appliances. With a strong presence in markets worldwide, SharkNinja entered Indonesia with the goal of offering consumers an engaging online shopping experience that mirrors the brand’s innovation and functionality.
BRIEF
SharkNinja partnered with Kemana to launch a new Ecommerce platform on Shopify Plus as part of their strategy to expand market reach in Southeast Asia. The project focused on replicating the successful SharkNinja Australia site while adapting it to local market requirements. To achieve this, the platform needed to deliver a seamless and engaging digital experience that reflected SharkNinja’s reputation for innovation.
GOALS
The main objective of the project was to strengthen SharkNinja’s presence in Indonesia by building an Ecommerce platform that could expand their market reach and replicate the success of their Australian site. The platform was designed to reflect the brand’s innovative identity and provide a seamless, intuitive, and engaging shopping journey for customers.
Another important goal was to enable SharkNinja to track, measure, and analyze customer interactions through Google Analytics 4, allowing the business to gain deeper insights into user behavior and optimize performance.
CHALLENGE
Throughout the project, SharkNinja Indonesia faced several challenges, including the need to strictly adhere to SharkNinja’s global brand and design standards, requiring thorough reviews to ensure full alignment. Another key hurdle was synchronizing with G-Tech Speedshop, which demanded precise planning and execution to properly integrate product, inventory, and fulfillment processes.
Additionally, issues with payment processing arose when expired Midtrans transactions failed to cancel automatically, necessitating the development of a custom Shopify flow to automate cancellations and maintain accurate inventory updates.
Solutions
SharkNinja Indonesia was launched on Shopify Plus to deliver an enterprise-grade foundation capable of handling high traffic, large catalogs, and peak sales while supporting omnichannel growth. A centralized integration with G-Tech Speedshop enabled real-time synchronization of orders and inventory across online, retail, and marketplaces, improving operational efficiency and stock accuracy.
Creating the Experience
To streamline transactions and backend processes, Midtrans was integrated for secure payments, while a custom Shopify Flow automated expired-payment cancellations, reducing manual work and ensuring accurate inventory management.
The Results
The launch on Shopify Plus delivered a scalable, high-performance Ecommerce platform that supports SharkNinja Indonesia’s growing traffic, product range, and omnichannel ambitions. With real-time synchronization powered by G-Tech Speedshop and secure payments via Midtrans, operations became more streamlined, inventory more accurate, and the overall shopping experience faster and more reliable.
Automation through custom Shopify Flow further reduced manual workload and improved backend efficiency, positioning the brand for sustainable growth and smoother day-to-day operations.
Launched on Shopify Plus Enterprise-grade
G-Tech Speedshop Integration
Payment with Midtrans Snap
Centralized Omnichannel Order & Inventory
Real-time Inventory Synchronization
Secure & Smooth Payment Process
Order Cancellation Automation
Scalability & Performance Improvement
Smooth Migration with Minimal Disruption
Manual Workload Reducement
