Baller Case Study.
Client
Baller
Industry
Retail
Travel Goods
Services
Product Personalization
Luggage Comparison
Relevant Offers
Performance Optimization
Promotion Tools
BACKGROUND
Baller Indonesia is a direct-to-consumer travel goods brand offering premium luggage and travel accessories designed for modern travelers. Established with the mission to make high-quality, functional, and stylish travel gear accessible, Baller manages the entire process from design to production, ensuring durability and value. The brand is known for its customizable luggage options, sleek designs, and a 10-year warranty that reflects its commitment to quality and long-term use.
BRIEF
Kemana took over an existing custom Shopify storefront from Baller's previous vendor. The engagement began with a technical audit and expanded into performance improvements and tailored customer experiences. Across documented work from 2023 to 2026, Kemana combined CX design, theme development, app configuration, testing, and live deployment.
GOALS
The project aimed to strengthen Baller’s Shopify storefront by reducing unnecessary assets and assessing third-party app performance, while making product selection easier through clear collection comparisons and relevant offers. It also sought to bring Baller’s brand to life through personalization and video-led product discovery, supported by configurable sections and practical guidance for ongoing content management.
CHALLENGE
An Inherited Custom Theme
Taking over an existing custom Shopify theme required a thorough understanding of its code structure and dependencies. Large or unused assets and shared theme files added unnecessary loading overhead, making it essential to identify opportunities for optimization while preserving existing storefront functionality.
Rich Content Versus Performance
Baller’s background videos and promotion tools supported its visual storytelling and sales campaigns, but also added to the storefront’s loading demands. The challenge was to improve how these elements loaded and assess third-party app overhead while maintaining the brand experience and campaign functionality.
Brand-Specific Shopping Journeys
Luggage comparison, relevant cart offers, and product personalization required experiences tailored to Baller’s collections and customer needs. Each feature needed clear information, intuitive interactions, and consistent behavior across desktop, tablet, and mobile, alongside manageable configuration for Baller’s team.
Solutions
Through a structured and transparent audit approach, Kemana provided Baller with a clear technical roadmap, combining performance analysis with best practices in Shopify development. The recommendations balanced both user experience and backend efficiency, setting the stage for faster, smoother, and more scalable site performance.
KEY SOLUTION
Find Your Fit,
Make It Yours
Baller’s enhanced storefront helps shoppers compare luggage, personalize their choices, and explore products in action. Relevant cart suggestions and performance improvements support a smoother purchasing journey, while structured product information lays the foundation for discovery through AI search.
Clear Luggage Comparison
Personalize Your
Luggage
Products in Action
Relevant Cart Suggestions
Faster Storefront Experience
