Aldo Shoes Case Study.
Client
Baller
Industry
Retail
Travel Goods
Services
Regional Storefronts
Advanced Search
Store-Level Product Availability
Customizable Storefront Merchandising
Relevant Product Recommendations
BACKGROUND
ALDO is a global footwear and accessories brand founded in 1972 by Aldo Bensadoun. Its collections span shoes, handbags, and accessories for women and men, combining contemporary style with an emphasis on self-expression. The regional ecommerce project covered Indonesia, Thailand, Singapore, and Malaysia.
BRIEF
Aldo planned to establish a consistent regional ecommerce presence while supporting the needs of individual markets. The project called for storefront development from supplied designs, local language and currency settings, and tools that regional teams could use to manage content, products, and promotions. Kemana supported that plan through Shopify development, theme adaptation, market configuration, and the integration of selected commerce applications.
GOALS
Express One Brand Across Four Markets
Bring the supplied Aldo design direction into a consistent regional storefront experience
Support Local Shopping Expectations
Accommodate market-specific languages, currencies, and tax requirements
Help Customers Find Relevant Styles
Provide search, filtering, recommendations, and tools for revisiting favorite products
Connect Digital and Physical Retails
Make stores and product availability easier to discover, with support for eligible pickup orders
Give Regional Teams Practical Content Controls
Enable seasonal merchandising, campaign pages, promotions, and customer communication through manageable tools
CHALLENGE
Translating Supplied Designs into Shopify
The storefront needed to reflect Aldo’s supplied layouts while adapting elements to Shopify’s structure and behaviour. Desktop and mobile interactions also needed careful implementation.
Balancing Consistency with Localization
A shared regional foundation had to accommodate different languages, currencies, and market settings without losing the Aldo brand experience.
Connecting Styles, Sizes, and Stores.
Fashion shopping depends on more than a product name. Customers need ways to narrow their choices and understand whether a selected variant is available at a location.
Coordinating Storefront and External Responsibilities
Applications, payment providers, operations teams, and Gtech had distinct responsibilities. Storefront development needed to work within those boundaries.
Keeping Campaigns Manageable After Delivery
The implementation needed editable merchandising sections and app-based controls so teams could manage new collections and campaigns as content evolved.
Solutions
Kemana translated Aldo’s supplied designs into a regional Shopify storefront foundation, combining consistent brand presentation with local market requirements. Through storefront development, configurable merchandising, and selected app integrations, we delivered tools that help customers discover products, connect with physical stores, and revisit favourite styles, while giving Aldo’s teams practical control over content, promotions, and customer communication.
KEY SOLUTION
Discover Your Style, Wherever You Shop
Kemana delivered a regional Shopify foundation that brings Aldo’s brand experience across four markets. Advanced search, product recommendations, and store-level availability connect online discovery with physical stores, while flexible merchandising and campaign tools give Aldo’s teams greater control over the storefront.
Regional
Storefronts
Advanced
Search
Product Recommendations
Store
Availability
Custom
Merchandising
Campaign Pages
Advanced
Wishlist
