Alo Yoga Case Study.
Client
Baller
Industry
Retail
Activewear
Lifestyle
Services
Localized Shopify Plus Storefront
Custom Storefront Development
Local Payment & OMS Integration
MAP Club Loyalty Integration
Email Marketing & Analytics
BACKGROUND
Baller Indonesia is a direct-to-consumer travel goods brand offering premium luggage and travel accessories designed for modern travelers. Established with the mission to make high-quality, functional, and stylish travel gear accessible, Baller manages the entire process from design to production, ensuring durability and value. The brand is known for its customizable luggage options, sleek designs, and a 10-year warranty that reflects its commitment to quality and long-term use.
BRIEF
Alo Yoga partnered with MAP Group and Kemana to establish a localized ecommerce presence in Indonesia. The project called for a new Shopify Plus storefront that reflected Alo Yoga’s brand experience while supporting local payments, inventory, fulfillment, and customer engagement. Kemana supported the initiative through storefront development, custom app extensions, and integrations with Midtrans, Gtech/OMS, MAP Club, Klaviyo, and Google Tag Manager.
GOALS
Bring the Alo Yoga Experience to Indonesia
Create a local shopping destination that reflects the brand’s visual identity and studio-to-street lifestyle.
Support Local Shopping Needs
Provide Indonesian Rupiah pricing, local payment choices, and delivery options suited to Indonesian customers.
Make Product Discovery and Selection Easier
Help customers explore collections, filter products, compare colors, select sizes, and use Quick Add.
Connect the Storefront with Local Operations
Coordinate product, price, inventory, order, and fulfillment information between Shopify and operational systems.
Support Customer Engagement and Loyalty
Connect membership data, email communications, promotional tools, and analytics to support ongoing customer relationships.
CHALLENGE
Translating Brand Requirements into Shopify
The storefront needed to reflect Alo Yoga’s visual identity and shopping behavior while adapting layouts and interactions for desktop and mobile.
Aligning Product Data with the Shopping Experience
Gtech product data needed to support the storefront’s catalog structure, including color relationships, size options, pricing, and inventory availability.
Coordinating Payments and Fulfillment
Midtrans payment processing and OMS fulfillment required clear integration responsibilities, with payment and shipping information supporting the order journey.
Managing Delivery Eligibility and Loyalty Workflows
Instant shipping depended on distance and fulfillment-source rules. MAP Club integration also required daily exchanges of member registration and sales data.
Keeping Content and Campaigns Manageable
The implementation needed configurable merchandising, promotional tools, email automation, and tracking so teams could manage collections and campaigns as content evolved.
Solutions
Kemana built a localized Shopify Plus storefront for Alo Yoga Indonesia, combining the brand’s visual identity with local shopping requirements. Custom app extensions and integrations connected payments, order fulfillment, loyalty data, and marketing tools. Filters, color swatches, size guidance, and Quick Add supported product discovery and selection. Configurable merchandising, Klaviyo, and Google Tag Manager gave the team tools to manage campaigns, customer communications, and measurement.
KEY SOLUTION
Find Your Fit,
Make It Yours
Baller’s enhanced storefront helps shoppers compare luggage, personalize their choices, and explore products in action. Relevant cart suggestions and performance improvements support a smoother purchasing journey, while structured product information lays the foundation for discovery through AI search.
Localized
Storefront
Custom App
Extensions
Local
Payments
Connected
Fulfillment
Quick Add
& Preorder
MAP Club Data
Integration
Email &
Campaign Tools
