Reebok Case Study.
Client
Reebok
Industry
Retail
Fashion
Sports Equipment
Services
Shopify Migration
Localized Storefront
Local Payment Integration
Gtech OMS Connectivity
BACKGROUND
Reebok is a global athletic footwear and apparel brand with products spanning fitness, sport, and everyday style. Its range includes footwear, clothing, and accessories for people who lead active lives. The Indonesia Ecommerce store brings the brand’s collections to local shoppers through a dedicated online destination.
BRIEF
Reebok chose to migrate from Magento to Shopify, leveraging existing assets while gaining clear benefits of improvement in load times, a reduction in total costs due to lower server and development fees, and simplified maintenance. The project was aimed to transform Reebok’s Ecommerce platform to better reflect its dynamic brand and enhance the customer experience. This transition not only optimized the user journey and increased interactivity but also established a more agile, scalable digital foundation for Reebok’s future growt
GOALS
Move Reebok Indonesia to Shopify while preserving its brand identity and supporting the needs of local shoppers. Implement the supplied storefront designs, make products easier to find, and connect online shopping with payment and order operations. Give the Reebok team manageable content and catalog tools for day-to-day Ecommerce activities.
CHALLENGE
Customer Data Transition
Moving customer records from Magento required a clear import approach and an account invitation process. Existing passwords could not transfer to the new platform.
Global Brand Implementation
The header, mega menu, footer, and product listing needed to follow Reebok US references. Other specified layouts had to reflect the Figma supplied by Reebok.
Shopping Feature Adaptation
Fashion shopping depends on more than a product name. Customers need ways to narrow their choices and understand whether a selected variant is available at a location.
Connected Commerce Operations
The storefront needed to work with Gtech Speedshop for product, inventory, and fulfillment data, with clear responsibilities for the existing connector and store setup.
Solutions
Kemana supported Reebok Indonesia’s migration from Magento to Shopify, translating the brand’s supplied designs into a localized storefront. Editable homepage sections give the team control over campaigns, while advanced search and size guides help shoppers find suitable products. Midtrans supports local payments, and Gtech Speedshop connectivity links the storefront with inventory and fulfillment operations.
KEY SOLUTION
A New Platform for Reebok’s Next Chapter.
Kemana supported Reebok Indonesia’s migration to Shopify, bringing the brand’s supplied designs into a localized storefront. Editable content gives the team control over campaigns, while advanced search and size guides support product selection. Local payments and Gtech Speedshop connectivity link the purchase journey with Reebok’s established order operations.
Shopify
Migration
Localized
Storefront
Homepage Content Control
Advanced
Search & Filters
Centralized
Size Guides
Local Payment
Integration
Gtech OMS
Integration
