Client
Fully Booked
Industry
Bookstore, Art
& Craft Products
Services
Headless PWA
Personalized Product Recommendations
AI Based Intuitive Search Suggestions
Store Inventory Management
In-store Pickup
BACKGROUND
Established in 2003, Fully Booked opened its first bookstore branch in Rockwell and has grown to 30 branches nationwide. With over a hundred thousand titles across multiple genres, Fully Booked has captured the loyalty of book lovers of all ages, from Graphic Novels to books on Cookery, Architecture and Design. Known for its comprehensive selection of books under every interest, the Philippine bookstore’s signature ambiance has also become a haven for thought tinkerers and readers alike. The company’s mission is to create a haven for discovery and connection that inspires people to shape their own stories and become better versions of themselves.
BRIEF
Fully Booked had an existing Ecommerce site developed on the Magento 2 platform, but recognized the need to modernize and enhance its online presence by developing a Progressive Web App (PWA) with improved functionality and the latest technology. To achieve this, Fully Booked engaged Kemana to build a new PWA project from scratch, with new user interfaces, features, and a focus on leveraging the Adobe Commerce Cloud.
GOALS
The goal of this project was to enhance the Ecommerce experience for Fully Booked customers by leveraging PWA technology to increase performance and improve the user interface and user experience.
CHALLENGE
Large project scope and limited timelines, requiring R&D for certain client requirements.
Technical challenges during development, including Magento upgrades, end-of-support issues, and third-party integration failures.
Challenges with data migration from the old site to the new site, which involved migrating 30,000 products.
Solutions
To address the large project scope and limited timelines, the team scoped out the project into two phases and prioritized features for quick delivery.
Kemana launched the project with the latest available Magento version as Adobe provided additional one-year support. Fully Booked planned to upgrade Magento and other technologies in the next phase.
To address the challenge of data migration, the team migrated crucial data such as customers, products, loyalty points, and URLs from the old site to the new site.
The Results
Through collaboration with Kemana, Fully Booked was able to achieve its goal of enhancing the Ecommerce experience for its customers. The PWA technology helped to increase performance and improve the user interface and user experience, resulting in increased customer satisfaction and sales.
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