Ecommerce Strategy
Commerce Strategy|Business Solutions
Digital Transformation Strategy
Business leaders who wish to close their digital divide and capability gaps with category leaders must start with a commitment to making digital transformation an essential part of the organisation’s growth model and future success. That means embedding digital capabilities at the core of their objectives, orienting and organising resources accordingly, and holding business leaders and their teams accountable for results.
At Kemana, our experience reflects a unique combination of skill sets that incorporate strategic planning, technical savvy and deep operational know-how.
With compelling records of delivery, we have a cohesive team of proven business builders to help you articulate and deliver your Digital Transformation Strategy. Digital transformation provides unparalleled opportunities to build out completely personalised customer journeys and offer contextual personalized experiences.
Kemana advises and supports B2C and B2B businesses with their digital and omnichannel transformation projects. Providing strategic planning and project actualization support, our team works with business owners, the C-suite and the rest of the management teams to articulate, prioritise, plan and execute pragmatic and tactical Digital Transformation and OmniChannel strategies; whilst addressing organisational and local market challenges and realities.
Change Enablement
The implementation of an Ecommerce initiative and market entry strategy takes new and often complex changes to an organization. The commitment of this change from within an organization can involve numerous departments and individuals. Change impacts can range from minor to complete overhauls of operation procedures and functions. We work with clients to make the transition as smooth and structured as possible throughout that digital adoption process.
CUSTOMER CENTRICITY
Customer centricity is at the core of a digital transformation plan: the new value proposition should aim at improving customer experiences across the entire value chain, touchpoints and interactions. Only then can companies build a realistic and actionable strategic plan to deliver new value propositions, customer experiences and services.
DIGITAL TRANSFORMATION SUCCESS FACTORS
Addressing existing and necessary capabilities for all aspects of the OmniChannel Business Stack, a successful digital transformation and omnichannel strategy implementation requires companies to articulate:
A common vision and clear objectives
A realistic business plan
A precise scope of work, and the necessary resource and project planning
Our Approach
OPPORTUNITY &
GAP ANALYSIS
- Stakeholders Interview & Business Audit
- Strategic Alignment with enterprise KPI and priorities
- Digital Capability Assessment
OPERATIONAL &
STRATEGIC PLANNING
- Articulate the roadmap and plan for the digital and omnichannel opportunity
- Identify expertise and partners
- Establish the structure for new operating model
PROJECT DELIVERY, EXECUTION & ACTUALIZATION
- Project Management & Execution
- KPI Monitoring
- Operational Change Management
- Communication and Marketing Plan
PLATFORM SELECTION
The Ecommerce platform as the core technology that enables customers to purchase goods and services through an interactive and self-service experience. Choosing an Ecommerce platform that fits your business needs can be a difficult one. It is critical to collaboratively evaluate current and expected future growth forecasting while understanding client resource planning and market needs.
IMPLEMENTATION STRATEGY
Each business we work with is unique. In today’s Digital landscape applying general implementation strategies to complex and changing markets achieves limited results. We work with clients to implement a three ‘C’ approach to implementation; Clarify your strategy, Communicate and Cascade it.
SYSTEM ANALYSIS
Whether you’re using an existing Ecommerce platform or a brand-new one, determining a system requirements takes detailed analysis and strategic planning. The core of an Ecommerce business is it’s system, requiring the most reliable, stable and best practice approach to it’s build. Our client work exemplifies such an approach.
SITE IMPLEMENTATION
For each client project our mission is to implement seamlessly, on time and on budget. Project planning and execution is at the core of our business focus. Our high level project direction follows a systematic process to Define, Design, Develop, Deploy and Devote.
Define
Design
Develop
Deploy
Devote
Define
Design
Develop
Deploy
Devote
COMMERCE PLATFORM TRAINING
The digital commerce market continues to place more value on transformational technologies that enable businesses to provide excellent customer experience. It is essential to select the correct commerce platform for your needs and digital objectives. Providing your team with commerce platform training is essential for the success. Our complete customized user guides are used as the basis for your teams to manage everything from system management, product merchandising and inventory control, marketing and promotions, customer segmentation, order management, finance and more. Each customized commerce platform guide will clearly define roles and responsibilities for each department and business process.
Talk with our digital transformation Experts
Learn more about how our Digital Transformation services can help elevate your business
Talk with
our digital transformation Experts
Learn more about how our Digital Transformation services can help elevate your business