Lacoste background banner
Lacoste with Shopify
Lacoste with Shopify
Lacoste with Shopify
Client

Lacoste

Industry

Fashion

Retail

Services

Le Club Loyalty System

Email Marketing

Order Management

Payment Integration

CRM Integration

Marketing Optimization

Lacoste homepage
Lacoste homepage
Lacoste homepage

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Chris Benz

Chris Benz

Kemana CEO

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Chris Benz

Chris Benz

Kemana CEO

Lacoste integration
Lacoste integration
Lacoste integration

BACKGROUND

Lacoste is a globally recognized French brand known for its premium lifestyle products, blending elegance and comfort. Renowned for its iconic polo shirts featuring the signature crocodile logo, Lacoste offers a diverse range of apparel, footwear, accessories, and fragrances, catering to men, women, and children. The brand embodies a sporty yet refined style, inspired by its tennis heritage, and is celebrated for its commitment to quality and timeless design.

DIgimap mockup
DIgimap mockup
DIgimap mockup

BRIEF

Kemana was brought in to manage Lacoste Philippines’ Ecommerce platform as part of a strategic handover. The client required a smooth transition of platform ownership and management to ensure operational stability and enhanced site performance without disrupting ongoing business operations.

GOALS

To ensure a seamless transition and platform continuity while strengthening Lacoste’s digital capabilities in the Philippine market. The key objectives were to stabilize the platform, improve backend performance, optimize frontend experience, and establish a strong foundation for future Ecommerce enhancements.

CHALLENGE

The transition came with the added complexity of a highly customized Adobe Commerce (Magento) setup, including third-party integrations, marketing automation, loyalty programs, and order management tools. Ensuring all systems remained functional and synchronized during the handover—without interrupting the customer experience—was a critical challenge that required precision and speed.

Solutions

Kemana followed its proven handover methodology—beginning with a comprehensive technical and operational audit of the existing Adobe Commerce platform. This process allowed us to quickly understand and optimize complex modules including:

  • Catalog, Customer, Order, Content, and Marketing management

  • Social Media login integration for simplified customer access

  • Order Management System (OMS) integration

  • CRM integration for personalized engagement

  • Payment integration for flexible, secure checkout

  • Loyalty system to retain and reward customers

  • Product Labels to support visual merchandising and promotions

  • Real-time support via live chat and help desk

  • Automated email marketing

By aligning internal workflows with these capabilities, we stabilized the platform and empowered the client team with better operational control.

Solutions

Kemana followed its proven handover methodology—beginning with a comprehensive technical and operational audit of the existing Adobe Commerce platform. This process allowed us to quickly understand and optimize complex modules including:

  • Catalog, Customer, Order, Content, and Marketing management

  • Social Media login integration for simplified customer access

  • Order Management System (OMS) integration

  • CRM integration for personalized engagement

  • Payment integration for flexible, secure checkout

  • Loyalty system to retain and reward customers

  • Product Labels to support visual merchandising and promotions

  • Real-time support via live chat and help desk

  • Automated email marketing

By aligning internal workflows with these capabilities, we stabilized the platform and empowered the client team with better operational control.

Lacoste mockup
Lacoste mockup
Lacoste mockup
Lacoste mockup
Lacoste mockup
Lacoste mockup

Creating the Experience

Our team ensured a frictionless transition by managing platform access, conducting system health checks, and resolving key issues from day one. We focused on performance tuning, checkout optimization, and strengthening integrations across all customer touchpoints.

In particular, we enhanced the experience by maintaining seamless login options via Facebook and Google, supporting consistent customer communications through Mailchimp, and ensuring all loyalty and rewards mechanisms under Le Club continued to function without issue. Backend users also benefitted from a more intuitive product labeling system, improved ticketing visibility through Zendesk, and clear reporting across CRM and OMS touchpoints.

We established clear documentation, support protocols, and a collaborative feedback loop with SSI—enabling agile improvements post-handover.

The Results

The project resulted in a successful launch, with the new Shopify-based platform going live smoothly. This transition not only ensured compliance with Apple's standards but also provided Digimap with a robust, scalable Ecommerce solution that significantly improved the customer experience and positioned the company for future growth.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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Lacoste mockup
Lacoste mockup
Lacoste mockup
CONTACT US FOR MORE INFO ⋅

Get in Touch

Singapore

31 Boon Tat Street #02-01, Eagles Center, Singapore 069625

+65 3158 2732

Jakarta

WTC 5 Building 3A, Wisma Metropolitan, Jakarta 12920

+62 815 900 3638

Porto

R. Santa Anastácia 20, 4150-664,
Porto, Portugal

+351 911 052 069

London

22 Long Acre, London WC2E 9LY, United Kingdom

 +44 734 0155 435

Manila

6819 Ayala Ave, Makati, 1227 Metro Manila

+63 917 305 5793

CONTACT US FOR MORE INFO ⋅

Get in Touch

Singapore

31 Boon Tat Street #02-01, Eagles Center, Singapore 069625

+65 3158 2732

Jakarta

WTC 5 Building 3A, Wisma Metropolitan, Jakarta 12920

+62 815 900 3638

Porto

R. Santa Anastácia 20, 4150-664,
Porto, Portugal

+351 911 052 069

London

22 Long Acre, London WC2E 9LY, United Kingdom

 +44 734 0155 435

Manila

6819 Ayala Ave, Makati, 1227 Metro Manila

+63 917 305 5793

CONTACT US FOR MORE INFO ⋅

Get in Touch

Singapore

31 Boon Tat Street #02-01, Eagles Center, Singapore 069625

+65 3158 2732

Jakarta

WTC 5 Building 3A, Wisma Metropolitan, Jakarta 12920

+62 815 900 3638

Porto

R. Santa Anastácia 20, 4150-664,
Porto, Portugal

+351 911 052 069

London

22 Long Acre, London WC2E 9LY, United Kingdom

 +44 734 0155 435

Manila

6819 Ayala Ave, Makati, 1227 Metro Manila

+63 917 305 5793