Client
Lacoste
Industry
Fashion
Retail
Services
Le Club Loyalty System
Email Marketing
Order Management
Payment Integration
CRM Integration
Marketing Optimization
BACKGROUND
Lacoste is a globally recognized French brand known for its premium lifestyle products, blending elegance and comfort. Renowned for its iconic polo shirts featuring the signature crocodile logo, Lacoste offers a diverse range of apparel, footwear, accessories, and fragrances, catering to men, women, and children. The brand embodies a sporty yet refined style, inspired by its tennis heritage, and is celebrated for its commitment to quality and timeless design.
BRIEF
Kemana was brought in to manage Lacoste Philippines’ Ecommerce platform as part of a strategic handover. The client required a smooth transition of platform ownership and management to ensure operational stability and enhanced site performance without disrupting ongoing business operations.
GOALS
To ensure a seamless transition and platform continuity while strengthening Lacoste’s digital capabilities in the Philippine market. The key objectives were to stabilize the platform, improve backend performance, optimize frontend experience, and establish a strong foundation for future Ecommerce enhancements.
CHALLENGE
The transition came with the added complexity of a highly customized Adobe Commerce (Magento) setup, including third-party integrations, marketing automation, loyalty programs, and order management tools. Ensuring all systems remained functional and synchronized during the handover—without interrupting the customer experience—was a critical challenge that required precision and speed.
Creating the Experience
Our team ensured a frictionless transition by managing platform access, conducting system health checks, and resolving key issues from day one. We focused on performance tuning, checkout optimization, and strengthening integrations across all customer touchpoints.
In particular, we enhanced the experience by maintaining seamless login options via Facebook and Google, supporting consistent customer communications through Mailchimp, and ensuring all loyalty and rewards mechanisms under Le Club continued to function without issue. Backend users also benefitted from a more intuitive product labeling system, improved ticketing visibility through Zendesk, and clear reporting across CRM and OMS touchpoints.
We established clear documentation, support protocols, and a collaborative feedback loop with SSI—enabling agile improvements post-handover.
The Results
The project resulted in a successful launch, with the new Shopify-based platform going live smoothly. This transition not only ensured compliance with Apple's standards but also provided Digimap with a robust, scalable Ecommerce solution that significantly improved the customer experience and positioned the company for future growth.
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