Client
Kose
Industry
Skin Care
Retail
Services
Flash Sale (Daily Deals)
Reward Points
Free Gift & Sample (Store Pickup & Delivery)
Beauty Finder Feature
Auto Replenish / Subscription
Custom Promotion Mechanic
CRM Integration for Points & Reward History
WMS Integration
Customized Report
BACKGROUND
Kose founded KOSÉ in 1946, poured his limitless passion into making cosmetics that give people dreams and hope. Kose focused on the creation of beauty, mainly through cosmetics.
BRIEF
Kose seeks Kemana for an Ecommerce implementation that provides high-quality cosmetics for their customers while providing a smooth journey throughout the buying process.
GOALS
The goal is for the customers to have an omnichannel experience while going through the buying process. In addition, Kose will also have a free complimentary product such as free sample, free gift, coupon code, with additional reward points and integrate with their CRM system with their offline store for product pickup.
CHALLENGE
Due to the complexity of this project the team experienced a couple of challenges throughout the process such as:
A highly sophisticated promotion mechanics for each product sold in the Ecommerce System.
Bundling product promotion mechanic, BAU and Non-BAU Product Promotion, time-based promotions, and all the promotions determined by number of product purchase / total purchase, combined with real time integration with CRM system.
Point Expiration and calculation integration between Magento and CRM to determine the validity of the points that customer can spend, either from Ecommerce and Offline Purchase.
Each Kose stores have a BC (Beauty Consultant) which all the BC have a special promotion code to be used for Visitor.
Solutions
For this project, our team used Magento as the Ecommerce platform due to the high customization requirement while keeping the coding best practice standard to minimize major issues with complicated calculations.
Our team also conducted a thorough test with more than 1000+ test cases to make sure the functionality has no major issues. In addition, we have also supported Infrastructure with the Third-Party DevOps Team to make sure the performance is not highly affected by the heavy logic and script that the Ecommerce system is constantly running.
Lastly, we have performed load and performance testing to make sure the load of the production server is safe for certain concurrent users.
The Results
The project successfully launched providing an amazing Ecommerce platform that is heavy in the backend/server but does not affect the customer journey while they are browsing and purchasing the product. The system not only targets a good CX experience but also exceeds them supported by a stable and high-performance server to serve the visitors.
NEXT
