Columbia Pictures Aquaverse Case Study
Client
Columbia Pictures Aquaverse
Industry
Tourism and Attractions
Theme Parks & Entertainmant
Services
Experience Design
Magento Open Source Implementation
Headless Progressive Web App
Ticketing and Payment Integration
BACKGROUND
Columbia Pictures Aquaverse is a movie-themed water and adventure park in Bang Saray, near Pattaya, Thailand. Its attractions bring Sony Pictures stories into a destination for families, international visitors, and thrill-seekers. The park also offers dining, live entertainment, and group events.
BRIEF
Aquaverse engaged Kemana to develop a Magento-based digital experience that brings attraction discovery and ticket purchasing together. The project combined a headless Progressive Web App storefront with ticketing integration, international content, and dedicated journeys for individual guests and travel partners. The experience needed to accommodate different ticket products and packages while supporting the park's customer-service and partner-sales workflows.
GOALS
Create a branded online destination that helps visitors understand the park, choose suitable tickets, and complete their purchase. Support international audiences and partner sales while connecting ecommerce orders with the systems that manage park admission.
CHALLENGE
A Varied Ticket Catalogue
Admission tickets, group packages, and concerts carry different inclusions and conditions. Visitors need to understand what each purchase covers before checking out.
Commerce Connected to Admission
Online payment, QR-ticket generation, redemption, and expiry involve different systems. The order lifecycle needs clear responsibilities and reliable updates.
Different Customer Journeys
Individual guests and agents have different needs. Travel partners require a business registration journey and commercial arrangements beyond standard consumer purchasing.
A Cinematic Experience with Clear Information
Large visuals and movie identities need to coexist with practical ride restrictions, ticket conditions, and straightforward purchase controls
Solutions
Kemana developed a headless Magento storefront that connects Aquaverse's cinematic identity with its ticket catalogue and purchase journey. Dedicated attraction and ticket pages help visitors understand their options. Integration with Soraso links paid ticket orders with QR-ticket processing, while partner journeys support the park's travel-agent business
KEY SOLUTION
A Connected Digital Experience for Aquaverse
The project brings attraction discovery and ticket commerce into a consistent Aquaverse experience. Visitors can explore the park, understand package inclusions, and move into a focused purchase journey. The Magento foundation connects this experience with ticketing operations and supports the distinct needs of travel partners.
Headless PWA Storefront
Ticket and Package Discovery
Character-Focused
Attraction Pages
Soraso Ticket Integration
Custom Dated
Ticketing
Agent
Commerce
2C2P
Payments
