News & Updates

B2B Edition of Adobe Real-time CDP

A dramatic shift in B2B buying toward more digital, self-serve options has led to a steady decrease in the amount of time buyers spend with vendors when considering a purchase as little as 17 percent of their time across all potential suppliers according to Gartner.

This shift is ushering in a new era of B2B customer experience centered around respect for a buyer’s time, process, and privacy, and this means showing a deep understanding of the customer, the individual people, their preferences, and their business to earn their attention and engagement.

Check out what that means for your business and how our latest CDP innovations will help you drive success.