Coop Fresh
INDUSTRY
Retail
SERVICES
Overall site performance improvement
In-store Ordering enablement Optimization
SEO Improvements
Dino Pineda
CIO
The situation Kemana came into had a lot of moving parts and being able to assist us in the handling of that was critical. The quality of services provided to us have been excellent, from project level to CEO. I would say the greatest benefit of the relationship is the Clarity of Expectations and Assumptions. Day to day queries and execution have been timely and truthful.
Dino Pineda
CIO
BACKGROUND
COOP Fresh is the Philippines’ First Cashless Grocery Store launched in 2020. A combination of a physical store and online tech, COOP Fresh is a mobile-optimized supermarket that makes grocery shopping hassle-free.
Homepage Increased Site Speed
Significantly lesser time needed to load the page
BRIEF
COOP Fresh has been experiencing site slowness and flaws in its retail process flow. Due to having a bad experience with its past Agency, on March 2022, COOP reached out to Kemana for site Optimization and to optimize the retain journey and continue with site improvements.
GOALS
The objective of this handover project is for Kemana to optimize the site speed, page response time, and front end.
In addition, we will need to optimize the store POS process with a lesser clicks, fix the bugs from the previous developer, and add integrations along the process.
Lastly, for Kemana to do a CX review to identify the clients expectations, compete analysis and how the current customer journey could be optimized.
CHALLENGE
Due to COOP Fresh business/legal relations issues with the previous agency, codes and documents were not properly handed to our team. Especially the ERP integration, which had a massive impact on certain developments. Due to this reason, most of the integrations and client requirements are still block.
CREATING THE EXPERIENCE
Kemana fixed certain code levels since it’s not up to standards.
In addition, Kemana did a code audit for the site, including Backend, Frontend, Performance, and Security, and helped extensively with first-level Performance improvement and working further to help the client improve the customer experience on-site. Our team has also developed a simplified process for their Retail store cashless payment process optimization.
Lastly, Kemana is planning to do a CX review to identify the client’s expectations, competitor analysis, and how the current customer journey could be optimized and work towards optimizing the order process and other third-party integrations.
THE RESULTS
From our first round of Performance improvement and code, optimization achieved a Homepage of 42% improvement. Furthermore, PLP and PDP attained around 19% improvement.
Our team will continue to improve further in the next round of site improvements as we are in the process of fixing the critical bugs from the previous agency.
Conduct code audit and helped extensively with first-level Performance improvement
Simplified process for their Retail store cashless payment process optimization
Identify the client’s expectations, competitor analysis, and how the current customer journey could be optimized
