Client
Al-Ikhsan Sports
Industry
Retail
Sports & Apparel
Services
Integration with POS Retail System
Inventory based on nearest stores
Click & Collect at store
Promotion based on customer profile
Pay later with Holah and Atome
Spin to win and bounce back offer promotion
BACKGROUND
Al-Ikhsan Sports Sdn Bhd is Malaysia’s leading sports retailer, specializing in the selling of sports footwear, apparel, and equipment. Since its inception, Al-Ikhsan Sports has evolved from a single sports convenience concept to a multi-category, multi-concept sporting goods behemoth with a clearly segmented strategy to address consumers and sports enthusiasts across various income groups, offering global brands at affordable prices, and currently has over 125 stores located throughout Peninsular Malaysia
BRIEF
Al-Ikhsan Sport is expanding their business and strengthening their position as Malaysia’s No. 1 Sports retailer in Digital. As part of Al-Ikhsan’s digital transformation, Kemana was taken to improve the Al-Ikhsan website, focusing on inventory system with each store location and integrated with POS retail system.
GOALS
This project aimed to optimize the website’s Ecommerce functionality and inventory management, increase sales through various payment methods and migrate the site with customized functionalities to the Magento2 platform.
CHALLENGE
Al-Ikhsan Sports has evolved from a single sports convenience concept to a multi-category, with a portfolio of 30 brands spanning more than 15 product categories.
As an outcome of the challenge, Kemana develop an Ecommerce Omnichannel platform for their digital transformation connected with all stores to served Al Ikhsan’s customer better.
Solutions
Together with ETP, Asia’s leading omni-channel retail platform, Kemana and ETP build a seamless integration between the Ecommerce and Al Ikhsan ERP system to synchronize their stock availability, inventory, returns, shipment, returns, synchronize loyalty point with each POS, click and collect, Atome installment, and supported by multiple popular online payment channel and shipping courier in Malaysia
The Results
Kemana facilitated an effective inventory feature based on nearby stores through a phased approach. Kemana also collaborated with ETP to integrate their POS retail system with their omni-channel. The unique feature is that we can deliver promotion based on a customer’s profile
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