Kemana has launched Eraspace.com in collaboration with the Erajaya Group.
In 2018 the Erajaya group embarked on a full digital transformation that included both internal and external change enablement and brand approach. Partnering with Kemana, and in collaboration with Mirum, a WPP Group company, Erajaya developed a new overarching digital concept named Eraspace.com.
Eraspace, now the digital commerce brand of the Erajaya Group, includes Omnichannel enabled Ecommerce websites for Erajaya, iBox (the Premium seller of Apple in Indonesia) and Urban Republic. Kemana designed and developed a complete end to end OmniChannel enabled Magento Commerce website system with multiple integrations including, ERP, Point Of Sale, Order Management, Multiple Payment Gateways, Multiple Shipping & Courier options, as well as, Marketing Automation.
“Eraspace.com represents a final concept, that was years in the making, of a real digital transformation, internally and externally, for Erajaya. Kemana has been a great partner for us starting right from the kick off workshop where they developed the full experience mind mapping of our brand concept, laying out in real detail every possible consumer journey scenario and experience.
Following this the Kemana team were able to then blueprint the entire system with all features, functionality and technical integrations to support those experiences through the complicated development and deployment itself,” said Eric Lee, Vice President of Digital. “The uplift in conversions, returning customers and basket size compared to our previous site versions has been significant.”
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