Rosemarie Bosch Ong

COO

When Wilcon envisioned true OmniChannel Commerce, and we needed a reliable, top-tier Agency utilizing the Magento platform that would deliver on our Customer Experience expectations. We found that in Kemana.

Rosemarie Bosch Ong

COO

BACKGROUND

Wilcon Depot in the year 1977 started as a 60-square meter shop along Quezon Avenue. It carried an extensive array of the latest building and finishing materials from international and local markets. Today the company is the Philippines’ leading home improvement and construction supplies retailer. Around 18-strong branches and 55 store networks nationwide with an average size of 10,000 square meters per store. Wilcon employs 2,033 people across all of its locations, generating $540.42 million in sales (USD), and is the only publicly listed company in its sector.

BRIEF

Wilcon Depot, as the leading home improvement and construction supplies retailer in the Philippines, requires a massive leap in transitioning into the digital world of Ecommerce.

The company needs to provide additional product purchasing options, improved customer service, a quicker and easier shopping experience, and an opportunity for users to purchase products and services 24/7 comfortably and conveniently.

GOALS

Developing Wilcon Depot’s Ecommerce site and providing an online solution to the customer.

Transitioning offline experience into the digital experience and allowing users to shop for the comfort and convenience of their home furthermore increase the possibility of customer loyalty.

CHALLENGE

Today, Wilcon Depot operates 73 stores all over the Philippines. The current situation will require Kemana to do extensive customization within the online system. Therefore the system needs to be able to serve all the stores/regions along with their complex inventory and fulfillment problems.

SOLUTIONS

The platform scalability allows Kemana to customize the system based on the needs. Kemana also added omnichannel integration, which helped Wilcon achieve more availability, drive sales and traffic, and integrate digital touchpoints.

CREATING THE EXPERIENCE

The Ecommerce website helped customers acquire various experiences and improved brand awareness to be more competitive in the market since the platform scalability allows us to customize the system based on the business needs.

THE RESULTS

The online solution has brought more revenue channels, giving a seamless and effortless, high-quality customer experience to the customers and improving the process flow between correspondence departments online and offline.