News & Updates

Adobe Journey Optimizer: From Insights Into Action

Our team is thrilled about Adobe’s new Journey Optimizer!

As a Customer Experience Focused Agency, Kemana couldn’t be happier to have such an advanced capability in our tool kit to ever more increase conversions and ROI for our clients.

The Adobe Journey Optimizer helps brands optimize and personalize experiences across the entire customer journey, whether it is a brand-initiated engagement like weekly promotional emails or personalized, real-time interactions like delighting customers with contextual information as they engage with the products and services they already bought.

Adobe Journey Optimizer built natively on Adobe Experience Platform, combines a variety of data types, including behavioral, transactional, and operational data across multiple touchpoints into a single, centralized customer profile that is constantly updated.

Thank you to all the team at Magento and Adobe for your continued support. We couldn’t be more excited about everything lying ahead for us all!